Formerly led digital marketing, development, and brand strategy for Placewise Digital and managed front-end development at Time Warner Cable. Founder of Parsimony Shoppes and creator of the Scaffold Design System, an industry-recognized front-end framework.

An accomplished Digital Strategist & Front-End Developer with over a decade of experience delivering B2B and B2C marketing, e-commerce, and digital platform solutions across industries—from startups to Fortune 150 enterprises.

Proven expertise in brand development, web architecture, digital marketing, and scalable front-end solutions. Recognized for pioneering structured design systems, including the widely adopted Scaffold Design System, which has powered thousands of web properties and influenced modern front-end frameworks.

Currently open to new opportunities where I can contribute my skills in marketing strategy, e-commerce optimization, and digital transformation to drive growth, customer engagement, and business success.