About Me


Principal at Parsimony Shoppes. Formerly engineered software for Placewise Digital and managed front-end development at Time Warner Cable.

An accomplished Front-End Developer & Leader with over 10 years of delivering B2B and B2C solutions at organizations from raw startups to the Fortune 150.

Practical expertise in Digital Design, Web Development, and Marketing. Experienced agile practitioner recognized for building productive, empowered, and self-organizing teams. Skilled in strategic planning and setting technical vision, with a proven track record of delivering business-critical results on-time and on-budget.

Key areas of expertise include:

  • Persona Design
  • Planning/Wireframing
  • Interaction Design
  • Digital Ad Campaigns
  • Print Advertising
  • Development
  • Testing
  • Delivery
  • Maintenance
  • Troubleshooting
  • Problem Resolution
What I'm Good at


  • HTML5
  • CSS3
  • Javascript/jQuery
  • Sass/less/Styles
  • SEO
  • Schema.org/Structured Data
  • Front-End Design
  • Front-End Development
  • Interaction Design
  • Responsive Web Design

Soft Skills

  • MongoDB
  • ExpressJS
  • AngularJS
  • Node.js
  • MeteorJS
  • Polymer
  • GruntJS
  • Git/Github
  • MySQL
  • Git/SVN


  • User Experience (UX)
  • User Interface (UI)
  • Product Design
  • Packaging Design
  • Graphic Design
  • Accessibility
  • Mobile First
My Professional Background


Principal, Qoppa, LLC.

Mar 2017 - Present

  • Creative Design consulting and Front-End Development for Placewise Media
  • Brand Design and Packaging for Total Concentrates
  • Brand Design, Development, and Sales Material Production for Refinition
  • SEO, Content, and Marketing Identity development for Everest Apothecary, Medical Cannabis

Senior Director, Development at Placewise Media

Dec 2014 - Mar 2017

  • Senior Technology Executive
  • Developed and integrated component based, modular architecture for site development.
  • Manage Technology Development Team across multiple disciplines (Front-End, Back-End, Data-science).
  • Responsible for managing and maintaining over 700 sites, SPA's and micro-sites.
  • Grew MRR from $235k to $309k ($3.7MM yearly), between Dec. 2014 and Feb. 2016, while reducing overhead expenses related to site setup and development.
  • Led team through development of static site generator for consumable API data integration into sites.
  • Coordinate strategic product development decisions with executive team, marketing, and sales teams.

Software Engineer at GLG

Apr 2014 - Dec 2014

  • Front-End Development SME
  • Polymer Components
  • Mobile Application Design and Development
  • Developed and Curated Style Guide and Pattern Library for Internal Applications
  • Designed Gamification Icons for Happenings Mobile App

Manager, Front-End Development at Time Warner Cable

Jan 2013 - Apr 2014

Front-End Development Manager, eCommerce & Interactive Marketing

  • Developed ground-up responsive framework for Time Warner Cable® website and eCommerce portal.
  • Prepared UX/UI responsive pattern styleguide for brand equity.
  • Took over all front-end development responsibilities from 3rd party vendor and streamlined page build times to meet department deadlines.
  • Created Rapid Component Prototyping system for quick, modular element iteration of design ideas on-the-fly with stakeholders. Contribute to Sprint Planning and Closures as technical SME with regards to achievable deadlines and prioritizing development agility.
  • Developed company-wide HTML5 & CSS3 ‘Best-Practices’ for development teams' Wiki to serve as training and documentation for future development initiatives.

Senior Web Design and Development Consultant at Time Warner Cable

Sep 2012 - Jan 2013

Design and development of UX/UI for relaunch of the TWC® customer facing site

  • Report to Sr. Director, eCommerce and Interactive Marketing, developing front-end code and solutions across teams and platforms.
  • Led design and development initiative for Responsive site creation with outside design firm.
  • Work with Art Director on all cross-browser visual consistency issues.
  • Influenced web form flow, layout, and transitional functionality. Developed Movies-On-Demand web application.

Creative Director at Oralabs, Inc.

May 2012 - Sep 2012

Manage and execute web development and marketing direction for products and services.

Email Marketing, Product & Packaging Design, Web Design & Development, Video Production, Catalog Layout & Design, Marketing Team lead.

  • Lead development and execution of all web and media assets for all departments.
  • Coordinate and execute the experience design for external digital communications and web sites, including content development, user research, user-centered design processes, project leadership, and user experience prototyping and development.
  • Create visual design, including typography, visual concept, logo and icon design for web and collateral UI design.
  • Lead design team on new product packaging for co-branding partnership with Procter & Gamble's oral care line.
  • Oversee seamless integration of order fulfillment (EDI) with front-end order entry.
  • Develop and integrate data-driven analysis and reporting features to sales and leadership team.
  • Design & develop creative marketing materials for all inbound and outbound marketing efforts.
  • Develop Responsive HTML email template program for all outbound marketing collateral. Average CTOR of 18.2% to targeted and segmented subscriber lists with forwards averaging 0.7%
  • Key contributions to process flow for marketing collateral approval.
  • Facilitate marketing meetings with department heads to insure consistent message.

Front End UX/UI Engineer at Placewise Media

Sep 2011 - May 2012

Second-chair for all front-end development and UX/UI evolution.

Development of Multi-Tiered Mall and Commercial Property sites. HTML5 and CSS3 compliant, socially enhanced, fluid designs.

  • Responsible for development and delivery of over 80 large mall and commercial property web sites.
  • Worked with management and technical team on UX/UI direction for integrating sites with socially-enhanced features and layouts.
  • Responsible for cross-browser consistency compliance and standards.
  • Participated in development of key web based application strategy elements to be sourced across all sites.
  • Served as WordPress Subject Matter Expert and post-launch development lead for Placewise website.

Web Developer at Oralabs, Inc.

Mar 2010 - Sep 2011

Managed the redevelopment of corporate site and promotional products industry marketing effort.

Web Design & Development, Email Marketing, Print Advertisements, Product & Packaging Design, Video Production, Catalog Layout & Design.

  • Served as lead developer in charge of the relaunch of oralabs.com.
  • Maintained and redeveloped leashables.com site.
  • Acquired responsibility for Leashables marketing efforts.
  • Led product packaging design for partnership with Procter & Gamble; including the Scope Outlast minibrush with over $3M in first year sales.
  • Created and developed email marketing campaign HTML templates.
  • Served as a technical resource for co-workers and management team; solving problems with databases, spreadsheets, and presentations.
  • Contributed key processes for art and web creation requests with the integration of SharePoint software.


BS in Technical Communications

Minor in Marketing

Metropolitan State University of Denver, GPA 3.67
Cum Laude

Samples of My Work


UX/UI is all about appealing to the users basal need to feel connected - the same principle that drives ergonomics can be used in the crafting of interactions that make the user feel at home, feel like they've been there before, and instinctually make sense.

Whether hand-crafted with a paper and pencil or designed right in the browser; User Experience that engages a users tactile senses along with their hierarchy of needs takes the senses to the next level.

The foundation of good design is not what it is designed to do, but what it can do.

Minimalist or Flat Design can eliminate distractions to guide a user along a linear path -- this is especially vital in the world of eCommerce. Depending on the product being sold, eliminating flourish can be appealing to your visitor, on the other hand, some products require a rich, enhanced climate. Nordstroms, for example, would not be the experience it is if it had the decor and design sense of Costco.

The right design has nothing left to add, but more importantly, nothing left to remove.

You can view a list of all the sites I've built.


Time Warner Cable

Terracare Associates

Colorado School Chiefs
Colorado School Chiefs

Eastfield Mall
Eastfield Mall


ASI Chicago 2011
Chicago ASI show email

Promotions East
Promotions East show email

Northwest Promotional Marketing Association show email

ASI Chicago 2012
Chicago ASI show email


Buyers Guide
Buyers Guide

You Cool?
You Cool? - Magazine Cover


Scope Minibrush
Scope Minibrush - Retail Packaging

Crest Whitestrips
Crest Whitestrips - Retail Packaging

Crest Whitestrips Box
Crest Whitestrips - Retail Packaging


I recently moved my Art to a Facebook group to share with Friends: Max Qreates


Past Speaking Engagements

  • CTG Conference - Denver, CO - September 13/14, 2013
  • mCommerce Exchange - Las Vegas, NV - April 1/2, 2014

Future Speaking Engagements

Nothing currently scheduled